How Katee Robert Became the New Queen of Erotica
Photo: Bethany Chamberlin
Romance is back. Well, technically, the genre never went away. It’s a billion-dollar-a-year industry that has long dominated publishing and trailblazed paths in the realms of self-publishing and e-books far ahead of its more “serious” competition. Yet it’s also undeniable that romance is having a moment thanks to the immense popularity of such novels on TikTok. The intense virality of writers like Colleen Hoover and Taylor Jenkins Reid has seen romance novels of all kinds find new waves of popularity with readers young and old. Once upon a time, you had to dig hard in your local bookstore to find those romance covers. Now, they’re irresistibly piled up on tables by the door with the sign ‘TikTok Made Me Do It’ on top. And one author who has burst through a crowded field on- and offline to become a romantic favorite is Katee Robert, although her happy-ever-afters lean far more seductive than her candy-covered comrades.
Robert has over 70 books to her name on her website, both traditionally and self-published, and has sold over 2 million copies worldwide. While romance is present in all of her work, her primary focus is erotica. Her books revel in the sensual, combining kink with dense world-building and exploring all manner of sexual thrills that still feel somewhat niche in the genre. It’s made her a star on- and offline, with publishers snatching up her work and readers catapulting her to the upper echelons on the USA Today and New York Times bestseller lists. It’s not unheard of for an erotica writer but it is rare, and certainly worth celebrating as her latest novel, Radiant Sin, hits shelves.
As BookTok comes to dominate publishing and help shape what sells, Robert has keenly maneuvered her way through the changing landscape of online literary marketing. The genre was always ahead of the game in how it blazed the trail, and Robert is her own kind of pioneer. Amanda Diehl, writer for the romance website Smart Bitches Trashy Books, noted how Robert’s books work well with TikTok because they’re “very sexy, which breaks away from the contemporary romance trend right now of closed-door or one sex scene.” In a market of cutesy cartoon covers and stories with one foot firmly in realism, Robert is very much not that. The emotions are high, which works well on the site that made Colleen Hoover’s books a phenomenon, but the spice rating is far higher. The sheer variety of sex she writes about is perfect for TikTok virality. You never get the same f**k twice!
Sarah Wendell, owner of Smart Bitches Trashy Books, explained Robert’s online savvy: Robert has also been one of the early adopters of Kickstarter subscription boxes for fans (I did a podcast interview with her and Lucy Eden about Kickstarters) which turns her books into collectors’ items with the limited time exclusivity and the advantage of direct-to-consumer sales. Amanda agrees: “I also think book subscriptions box communities have contributed to her popularity. For a long time, special editions were just for YA readers and now she’s doing those special printed editions for romance.”
Erotica has grown in popularity over the past decade, undeniably bolstered by the runaway success of the 50 Shades series. Yet it’s still often viewed as the black sheep of the romance world, the fringe subgenre that is to be kept on the sidelines. Wendell notes that erotica is nothing new.
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