My Month of Flagships: Brooklyn Brewery Lager
Photos via Brooklyn Brewery
This essay is part of a series this month, coinciding with the concept of Flagship February, wherein we intend to revisit the flagship beers of regional craft breweries, reflect on their influence within the beer scene, and assess how those beers fit into the modern beer world. Click here to see all the other entries in the series.
Most of the time in this series, if it’s a classic flagship beer that has existed since the mid-1980s, then I probably sampled it for the first time in the mid-2000s during my initial craft beer exploration after turning 21. Brooklyn Lager, on the other hand, is an unusual exception—I never lived in a market that had any access to Brooklyn Brewery until the mid-2010s, when I was already more than a decade into my beer journey and working at Paste as a full-time beer writer (among other things). Which is to say: By the time I finally got to sample some Brooklyn Brewery beers, they caught me in a moment when I was most likely to overlook a flagship simply labeled as “lager.”
Surely, things would have been different if I had been living in New York during the 1990s and 2000s, when Garrett Oliver and Steve Hindy’s Brooklyn Brewery was carving out a niche for itself as a bastion of forward-thinking craft beer in a time when the New York scene was largely overlooking the entire beer movement. Make no mistake: As in L.A., craft beer took a surprisingly long while to build real cultural cache in New York City, whose restaurants in particular seemed determined to hold on to the perceived hierarchy of wine > beer. Had I lived in the city in those days, I would likely have possessed a deep familiarity with Brooklyn Lager, a trendsetting move toward fuller flavor that paved the way for the explosion of breweries to come, in the same way that the similarly titled Boston Lager did in its own market.
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