Flying Dog Deepfake Non-Alcoholic IPA
Photos via Flying Dog Brewery
We’re living in a non-alcoholic beer renaissance. Make what you will of the actual sales numbers, which have showed the category continuing to grow significantly but still making up only a tiny sliver of the overall beer market. It will be years still, even growing at this rate, before NA beer is a true economic force that makes up a few percentage points of the overall market. But still, it is growing, at a time when the category as a whole is shrinking. That counts for something.
More importantly, though? The quality of NA beer continues to get better and better, moving it from “beer of last resort” to something a normal craft beer drinker might actually choose to seek out. At a time when so many are interested in at least exploring a reduction in their alcohol consumption, this increase in quality has come along exactly when it was needed.
This has been clear to me in the last few years, specifically because I’ve been tasting a whole lot of non-alcoholic beer. Some of it is still saddled with flavors that may be undesirable to some drinkers—most notably, the “worty” malt flavor of certain brands, which can get overwhelming in short order and make too many NA beer brands taste similar. But steadily, better and better flavors are emerging, and even some of the NA IPAs (a particularly difficult style to nail, it seems) are beginning to remind me of the real thing. Last month, I tasted Crux Fermentation Project’s particularly impressive new NA IPA, No Mo, and marveled at how much this style had improved in a short time.
Today, I have another pleasant surprise to report, and one breaking some more new ground: Flying Dog Brewery’s Deepfake non-alcoholic IPA. This is the first NA IPA I’ve had to date that really feels like it’s getting close to the proper aesthetic of modern hazy/juicy IPA, which is a welcome departure from most of the NA IPAs I’ve had to date, which have seemingly attempted to emulate older IPA styles. Deepfake, on the other hand—a great NA beer name that I’m surprised wasn’t already taken—has unlocked some of those sought-after juicy hop flavors. Flying Dog’s VP of marketing gives a quote in the press release saying that Deepfake “would fool anyone,” in fact. I’m not sure if that’s true, but I genuinely do think it might fool at least some drinkers, and that’s an accomplishment in and of itself.
Deepfake is essentially a non-alcoholic hazy IPA, brewed with Mosaic, Simcoe and Citra hops. As the company puts it: “The result is a delicious IPA-imposter with a medium body and clean finish. For consumers who want to avoid alcohol for any reason, but don’t want to sacrifice the taste and feel of the real thing, Deepfake is the perfect illusion.”