Melvin Brewing/Toppling Goliath Vladimir Gluten BA Imperial Stout
Photos via Melvin Brewing, Toppling Goliath
I have a weird relationship with what you might call “prestige” imperial stouts.
As a staff writer at Paste who has been covering the beer scene for years, these types of highly sought-after beers occasionally find their way to me, whether specifically solicited or not. It’s a perk that pretty much any professional beer writer likely enjoys—we all find ourselves receiving things in the mail that most die-hard customers would be camped in a line waiting to purchase. And with some writers, I believe this particular perk has a tendency to remove them from the memory/reality of how inaccessible many of these beers really are to the average drinker … and how ultimately irrelevant many of them are as a result.
It’s as simple as this: If it’s rare enough, and thereby expensive enough to preclude almost anyone from obtaining it, can it really be said to exist at all? If no one outside of the traders spending hundreds or even thousands of dollars on a bottle are obtaining and drinking these beers, then why should the average customer—the people keeping the brewery in business all year round through six-packs of their flagships or year-rounders—even care that it exists?
This is why, if access to a barrel-aged prestige stout (and they’re almost always prestige stouts) is prohibitively limiting, my interest in that product tends to immediately dry up. Waxing poetic about a bottle of beer that 99.99% of the readership will never even physically touch doesn’t seem to serve any purpose. Better to write about things that people actually have a chance of encountering in the wild.
This is how I typically feel when it comes to prestige stouts from companies like Iowa’s Toppling Goliath. They’re acknowledged as masters of the barrel-aged stout world (few would dispute this), and the demand for yearly releases like Assassin and Kentucky Brunch Brand Stout has pushed the fervor of traders into a realm that makes the prestige stouts of yore—things like Three Floyds Dark Lord or Founders CBS—look like a passing fancy in comparison. Look online at the resale markets to see just how crazy the numbers get—a beer like Assassin fetches more than $200 on the low end, with prices that can easily hit $1,000 for special variants or bundles. It’s a comical level of affluence that puts these beers outside the realm of what almost anyone would dare pay, even if they can afford it.
Unfortunately, the most relevant side effect of those resale prices is that it would seem to normalize the idea of outlandish pricing to such a degree that even the host brewery gets in on the action in its initial pricing. You can decide for yourself whether Toppling Goliath charging $50 per bottle of Assassin, as they have for the last few years, is “fair” in terms of pricing, but it’s undeniably part of what pushes the resale market into such absurd territory and ultimately makes these beers inaccessible to all but the obsessive traders. Nor is that kind of pricing limited to just the likes of Assassin, as a simple trip to the current Toppling Goliath e-store will show you. Want a growler fill of Mornin’ Delight? Sure, that’s $60. Is that too good a deal for you? Well, we’ve also got an $80 growler of Term Oil 19-C, if that’s rich enough for your blood. Existing alongside $17 growler fills of IPA, it can’t help but look a little absurd.