Founders Brewing: Blood, Sweat and Barrel-Aged Beer
Photos by Jim Vorel
The story of Founders Brewing Company is, in general, the sort of tale that exemplifies the excel-or-perish nature of craft brewing—especially in the era that Founders came into being. Born in 1997 as Canal Street Brewing Co., the brewery that became Founders came barreling headfirst into an American market that was just experiencing the burst of its first big craft beer bubble, a downturn in the craft market that persisted until 2002 or 2003 with very slow growth across the entire industry. One could argue that Founders was literally founded at the worst possible moment, and their early offerings didn’t exactly set the local beer community on fire, either. Times were tough.
Times were so tough, in fact, that the brewery commemorated its 15th anniversary in 2012 by releasing a burly, barrel-aged barleywine called Bolt Cutter—a direct reference to the time co-founder Dave Engbers received a call from the bank, threatening to chain the doors of the building if they didn’t pay off half a million dollars within the space of a week. Ready to make a stand, he instead bought a set of bolt cutters, which still remain in his office as a memorial of how close Founders came to the brink.
In terms of the beer, though, it was fitting that Founders should choose to celebrate that anniversary with a high-gravity barrel-aged offering. It was exactly these kinds of beers that helped the brewery finally realize its true identity, build a rabid fanbase and eventually conquer the American craft beer market with a series of critically and popularly adored releases. Over time, the Founders name has come to be synonymous with several varieties of barrel-aged beer—but notably, not with every style. For all its growth and all its popularity, Founders remains a brewery that seemingly answers to no one. Its brewers have retained the ability to make what they want, rather than what the literati of the beer geek world might demand.
These are all observations I was able to make in person when I visited the Grand Rapids brewery in mid-April to attend the 15th annual “Black Party,” a celebration of Founders’ many dark beers. At their invitation, I tagged along as a media representative with a small group of drinkers who one might categorize as lucky superfans—-just 10 winners among the more than 2,000 who submitted writing prompts about Founders to win a trip to the Black Party. I heard some incredible stories from those lovely folks, who you can see in the video below. You can also read their stories here, featuring tales of young love blossoming over snifters of KBS, among others.
The funny thing is, if the same contest had been held eight years ago, I might very well have been one of the people submitting an entry. As a then 21-year-old on the campus of the University of Illinois, Founders was one of the very first breweries I identified as specifically representing my nascent taste in craft beer. I can still recall my first taste of Breakfast Stout (at Champaign’s Blind Pig Co.) with crystal clarity, because it was the first time I ever felt more strongly about a beer than “liking” it. Credit that glass of Breakfast Stout with igniting a craft beer obsession.
And so, I naturally jumped at a chance to return to Founders, which I’d visited once before years ago while taking a brewery-centric road trip through Michigan. While attending the Black Party and touring the facilities alongside the contest winners, I somehow found time to also sit down with Founders’ Brett Kosmicki, the brewery’s cellar manager and brother of brewmaster Jeremy Kosmicki. Over pints of porter—which Paste ranked #1 in a blind taste test, by the way—we discussed the history and future of Founders brewing, and his philosophy on barrel-aging in particular.
“When we get ahold of a barrel these days, we don’t have a defined set of expectations of what we want or even what we expect to happen with it,” said the bearded cellarman, now five years into his Founders tenure. “We really have a wait-and-see sort of perspective with new barrel-aged projects, because that’s the spirit of experimentation. With the trajectory of growth we’ve had, we’ve had a lot more freedom to do that.”
Kosmicki pulls beer for drinkers straight from the barrel.
Kosmicki is referring to the continuing experimentation that results in many of the ultra-small batch barrel-aged brews that Founders kicks around as ideas, often in only one or two barrels at a time. The batch sizes are small enough to necessitate taproom-only releases, if those beers ever even see the light of day, but the fact that such experimentation happens at all on this scale is likely something that only a larger regional brewery of Founders’ size could pull off. After all, your local brewpub down the street likely isn’t going to have the resources to acquire spent bourbon barrels from Heaven Hill or Buffalo Trace with the intention of filling them with beer that may never get released. Founders, on the other hand, now has the leeway to truly experiment however they please, which unsurprisingly yields some very heady brews. To cite just one example, look for a cherry beer coming down the pipe … one aged in bourbon barrels that have then been used to mature maple syrup. That kind of release is a direct result of those ultra-small batches that quest for what Kosmicki referred to as “a home run beer.”
How easy it is to forget, though, that the phenomenon of barrel-aged beer is still a relatively new one. Despite occasional one-offs from a variety of brewers, commercially released barrel-aged beer was virtually nonexistent before 2003, which is when Bourbon County Stout first appeared at the brewpubs of Chicago’s Goose Island. Founders was right on the forefront as well, scaling up their already decadent Breakfast Stout into the barrel-aged recipe for Kentucky Breakfast Stout in 2004. The two beers have inevitably been compared by Midwestern beer geeks ever since, for obvious reasons. They’re two of the earliest examples of the now-ubiquitous bourbon barrel-aged imperial stout, but they could scarcely be more different in character. Of the two, KBS has always been much more reserved, with a character that Kosmicki would characterize as perhaps more refined, compared to the veritable sledgehammer of oak and whiskey in a bottle of BCBS.