Apples Is Ripe with Enticing Visuals and Muddled Metaphors

Under the guidance of two paternalistic doctors played by Anna Kalaitzidou (also the corrupt sexual barterer Christina in Dogtooth) and Argyris Bakirtzis, Aris embarks on a series of increasingly complex tasks escalating in order to restore his social standing. He rides a bike, attends a costume party, receives a lapdance at a strip club and watches a horror movie at a local cinema. During the film screening, he notices a woman who’s so frightened she cowers behind the seat in front of her, barely able to hold her gaze to the screen. Afterward, he strikes up a conversation with her. Funnily enough, Anna (Sofia Georgovassili) is also part of the New Identity program, and their shared state of amnesia offers an immediate romantic connection. Yet as Aris’ tasks grow more complex, the severity of his memory loss becomes murky. Is his amnesia truly related to the recent pandemic, or is it a coping mechanism for a painful recent experience?

While Apples clearly addresses an existential human query—who are we without our memories and the personality they’ve helped shape?—it also probes at a nagging cultural anxiety over Greek national identity. In the wake of the country’s violent, state-sanctioned pushback of refugees to the Turkish border, a “loss of identity” takes on an immediate political connotation. Particularly when it comes to the New Identity program that outlines “essential” facets of the human experience, there is actually very little engagement with overtly Greek culture. The exercises Aris undergoes to rekindle and strengthen his memories all evoke distinct national identities, none of them Greek. He’s presented with Russian ballets, an American yuletide jingle, the image of a Mexican mariachi performer. At the mandated costume party, Aris dresses up as a NASA astronaut, while others don costumes resembling Batman, Catwoman and a collegiate cheerleader. Even the scary movie Aris and Anna are assigned to view is a riff on the unmistakably American The Texas Chain Saw Massacre.

While these aspects of pop culture certainly have a universal appeal, the absence of Greek culture in the curriculum—not lullabies or folklore or broader current events—hints at a country in the throes of an identity crisis. Could this lack of Greek influence in the New Identity program symbolize the current fear-mongering surrounding the so-called “refugee crisis” that “threatens” homogenous national identities across Europe? At the same time, it attests to the overarching hegemony of American culture on a global scale, reducing everyone’s individual tastes to the same tepid franchise references and IP loyalties. While this throughline is certainly compelling, it is nearly indiscernible, taking an unfortunate back-seat to the director’s visual language—a trade-off that renders the film artistically enthralling, but intellectually lacking.

Luckily for Nikou, the visual flourishes he employs are wholly beguiling, especially when it comes to the film’s focus on analog technology as it pertains to retaining memories. As part of Aris’ involvement in the New Identity program, he’s required to take a picture of himself after each task he’s successfully completed. Though the setting appears to be present-day Athens, Aris is supplied with a Polaroid, which appears to be standard-issue within the program. As such, he begins to fill a photo album with high-contrast images—all serving as a concrete record of his actions, the first such artifact of his newfound life. Apples’ 4:3 aspect ratio mimics the perfectly square photos, itself serving as a long-form document of Aris’ journey akin to his static album. Perhaps this is a comment on the impermanence of documenting our lives via social media, stories vanishing within hours and photos only preserved by abstract clouds and the fragile phones that capture them. Without a tangible reference to our actions and experiences, how will we literally hold onto the memories they’ve created?

Though teeming with interesting ideas and alluring images, Apples falls just short of making a truly grand epiphany on the human (and national) condition. As Nikou’s feature debut, it’s a muddled effort from a filmmaker who’s undoubtedly bolstered the work of his contemporaries. Perhaps the director’s inability to make an assured narrative statement stems from his deep-seated history in shaping and capturing images. Finally allowed the room to make a film for himself, Nikou appears caught up in the visual freedom without assessing the strength of his narrative, even with the added support of co-writer Stavros Raptis. Apples is a metaphorical banquet that provides plenty to chew on, but little in terms of actual sustenance. Visually, however, it’s a fairly filling feast.

Director: Christos Nikou
Writers: Christos Nikou, Stavros Raptis
Stars: Aris Servetalis, Sofia Georgovassili, Anna Kalaitzidou, Argyris Bakirtzis, Kostas Laskos
Release Date: June 24, 2022

Natalia Keogan is a freelance film writer based in Queens, New York. Her work has been featured in Filmmaker Magazine, Paste Magazine and Blood Knife Magazine, among others. Find her on Twitter @nataliakeogan