Watching Watchers Watch: On the Early Films of Jane Schoenbrun

As the ASMR video ends, the computer exhibits its own kind of life—as it often does in We’re All Going to the World’s Fair—by way of the autoplay feature, which queues up a response to Casey’s “World’s Fair Challenge” video. A concerned viewer, known only as JLB, but eventually revealed as a similarly lonely middle-aged man, warns that she may be in trouble. They begin an anonymous long-term friendship over Skype, with JLB hiding his face. Near the end of the film, the two have a falling out that ends with Casey calling JLB a pedophile. Distraught, he flees to the hollow living room of his bourgeois Long Island McMansion—the Xanadu of our time. He sits on the couch and clutches the television remote, perhaps looking for a distraction, or solace, from the rectangle mounted on the wall. Schoenbrun then cuts to the black, empty flat-screen television, an abyss-like symbol of his pain. JLB soon rushes back to the computer. After several failed attempts to make up with Casey, he places his hand on the computer screen, the blue light washing over it, recalling Ingmar Bergman’s Persona. The illusion of touch is no more. 

In a recent interview, Jane Schoenbrun made reference to another Scandinavian auteur, Carl Theodor Dreyer and his 1932 film Vampyr. “So much of that imagery in that film is so haunted and horrifying and strange that it could have been uploaded to YouTube as weird analog horror, as much as it feels totally of its time,” they said. Again, “low” and “high” culture collapse into one another. But the irony inherent to this compliment is that today, many first-time watchers of Vampyr are likely to encounter the film on YouTube, where versions of varying image quality and language exist in the public domain, along with clips, video essays and other analyses of the film—Dreyer’s work sits in dialogue with, well, everything else online.

The moving image ecosystem of YouTube is the subject of Jane Schoenbrun’s 2018 found footage film, A Self-Induced Hallucination, a study of the Slender Man phenomenon, a deliberately manufactured online myth. A Self-Induced Hallucination (available to watch for free here) begins with a recording of Schoenbrun typing on their desktop to contextualize the footage, all of which was uploaded to YouTube between 2009 and 2018. The film recalls the tradition of “desktop documentaries,” including works like Kevin B. Lee’s Transformers: The Premake and Chloé Galibert-Laîné’s Watching The Pain of Others. Such films, including Schoenbrun’s, use the desktop as a canvas to restage the act of watching and, in their specific case, of falling down the Slender Man rabbit hole.

Jane Schoenbrun, in writing about A Self-Induced Hallucination, said their intention was not to pay tribute to the Slender Man videos, but to scrutinize the collective. This becomes most evident when clips play from a 2014 incident in which two young girls stabbed their friends in the woods to supposedly appease Slender Man. The tragedy soon became a part of the problematic lore. Or, as Schoenbrun writes, “fiction and reality began to bleed together in compelling, sometimes disturbing ways.” 

What Jane Schoenbrun documents in the film is real-life worldbuilding, not unlike that of a role-playing videogame or television series. Schoenbrun presents the footage in a continuous montage. Reaction videos, news clips, video essays, staged reenactments and conversational videos populate the screen. The mash-up quality of their remix makes clear the ways that such videos blend together in the digital space, culminating in a collective myth. In one stretch of A Self-Induced Hallucination, a more analytical video essay discussing the phenomenon of the “Slenderverse” is intercut with a short clip of a man who simply says, “I came to a conclusion: Slender Man sucks.”

As a piece of criticism and a video essay in its own right, A Self-Induced Hallucination captures the essence of contemporary remix culture: an impulse to engage with moving image media using its own language. While the fictive I Saw the TV Glow and We’re All Going to the World’s Fair are not pieces of criticism, they share a similar impulse, whether it be the materiality of the VHS tape in the former, or recorded computer screens in the later. In We’re All Going to the World’s Fair, the ring of a Skype call and the buffering arrows of video platforms become signifiers of our collective consciousness. The same is true for the videos on YouTube, namely the act of conceiving, creating, uploading and sharing the moving image. But Jane Schoenbrun is careful in A Self-Induced Hallucination, and indeed all of their work, to not engage in commodity fetishism; to find an equilibrium that centers the people and their relationship with the media object(s) in question. 

Like those who go down the rabbit hole in A Self-Induced Hallucination, I discovered Schoenbrun’s 2015 short The School Is Watching while scrolling the web and clicking on the Letterboxd page that lists their filmography. The six-minute film (available here) is made entirely of high school news broadcasts from the 1990s. Banal announcements, a weather forecast, a cringy interview with a student pretending to be Saddam Hussein, a sports reporter who claims that “The girls’ basketball team defeated cancer last night.” 

On their own, none of these clips would carry much meaning, except perhaps as relics of a 1990s video aesthetic and the decade’s general milieu. But together, through Jane Schoenbrun’s assemblage, they transcend time and place. At times, I grew increasingly uncomfortable, reminded of the awkward immaturities of high school, the pressure to be funny and the insular nature of it all. Nostalgia set in too, of course. What it felt like to watch news broadcasts in high school returned; the welcome reprieve from that same insular world, and the glee from witnessing your friends (or in this case, strangers) goof around on camera. There is an obvious pleasure in seeing one’s own life on television.

Watching The School Is Watching, and indeed all of Jane Schoenbrun’s films, reveals the generative nature of pastiche, and the remix culture writ large. Their work not only deals with watching, but gives us permission to keep watching, while at the same time complicating how we do it. Schoenbrun impressively navigates this complex simultaneity, which is part of the reason why they have so clearly established themself as one of the essential filmmakers of our time. 

Will DiGravio is a Brooklyn-based critic and researcher, who first contributed to Paste in 2022. He is an assistant editor at Cineaste, a GALECA member, and since 2019 has hosted The Video Essay Podcast. You can follow and/or unfollow him on Twitter and learn more about him via his website.