Fall in Love with the Slasher Romance Heart Eyes

In Scream and its sequels, the slasher-movie characters couldn’t suppress their own knowledge of slasher movies – couldn’t even, in the first film, stop watching Halloween as a masked killer terrorized their own social circle. In Heart Eyes, which shares a star with the recent Scream sequels and a little spirit with the original, the characters instead watch His Girl Friday. They recognize it, which is impressive for their twentysomething cohort, though their exact degree of familiarity is harder to suss out; they don’t seem to notice, for example, that both times it appears in the wrong aspect ratio. Similarly, the filmmakers behind Heart Eyes may not have fully absorbed the creative lessons of that Howard Hawks classic, namely that rapid-fire dialogue rooted in breathless oneupsmanship can as romantic as a steamy clinch. When it comes time for Ally (Olivia Holt) and Jay (Mason Gooding), nominally coworkers and possibly rivals, to engage in banter, they don’t disguise their true intentions with killer witticisms. They just explain their philosophies of love (Jay is a true believer; Ally is not) and, later, the backstories that inform them. (In the words of They Came Together: “That’s the point of view that I represent.”)
Then again, it behooves them to be a bit more direct – because Ally and Jay are in a slasher movie, too. The Heart Eyes Killer, so-called for the heart-shaped eye-holes in his creepy face-covering mask, has previously stalked the greater metro areas of Boston and Philadelphia on previous Valentine’s Days. Now he’s made his (or her, one cop points out) way to Seattle, where Ally works in advertising and Jay arrives for a freelance assist with a flailing campaign (which Ally happens to have created). The killer only targets couples, which should leave Ally and Jay off the hook. But a very rom-com misunderstanding puts them in the killer’s crosshairs. (He fires arrows, Cupid-style, though he’s also fine working with knives or whatever else is handy.)
Heart Eyes is a murder-mystery slasher, where the masked killer is obviously human and almost everyone is a suspect. Scream didn’t invent that story hook but did briefly popularize it in the late ’90s and early ’00s, an era that Heart Eyes eagerly evokes by casting Devon Sawa and Jordana Brewster as Seattle police working the Heart Eyes Killer case. Neither of them were actually in the likes of Valentine or Urban Legend; she was in The Faculty and the prequel to the remake of The Texas Chainsaw Massacre, while he was in Final Destination (and remains a Scream King to this day on the Chucky TV series). Even so, their deadpan reactions to the grim crime scenes are priceless.