The Room of My Own: How Tommy Wiseau’s Legendary Failure Launched My Love of “Bad Movies”

It’s difficult for me to remember precisely how I first became aware of the existence of Tommy Wiseau’s The Room. The year would have been 2007; I can say that with certainty. I would have been a junior at the University of Illinois, an idealistic kid earning an instantly dated degree in print journalism (a terrible idea, which many attempted to disabuse me of to little avail) and cinema studies, and I suspect that my first mention of The Room might have come from one of the film’s early celebrity champions, perhaps as an off-hand reference on a now-forgotten episode of Late Night with Conan O’Brien or The Daily Show. Maybe it was someone like Patton Oswalt, David Cross or Paul Rudd, noted appreciators of cast-off pop cultural trash and ephemera, and early proponents of Wiseau’s magnum opus. Whoever it was, I made a mental note: Track down this odd-sounding vanity project and see The Room for myself.
And in 2007, this was easier said than done, because the cult of The Room (first released 20 years ago this week) was very much still in its infancy. It was several years before Adult Swim would stun the U.S. airwaves by playing the movie as part of their April Fool’s programming. Wiseau was likewise years away from the many winking cameos he would make in alt-comedy properties throughout the 2010s. Most people who had seen The Room at this point were obsessive film nerds who had witnessed it in midnight screenings at genre film festivals, presumably walking out unsure of what they had just witnessed. It certainly wasn’t available via Netflix, even through its dearly departed DVD delivery service. The film was genuinely unknown–I could have walked around town “oh hai’ing” people for an entire afternoon without running into someone who understood the reference.
How lucky I was, then, to find myself in a liberal college town, at the alma mater of Roger Ebert, with ready access to one of the best independent video stores (RIP) I’ve ever had the privilege of visiting. And lo and behold, they owned a copy of The Room. As in, “a copy,” singular. But that was enough, and over the course of the next two years I probably returned to that video store and rented that same copy of The Room another half dozen times, whenever my roommate and I mutually agreed that a sufficient refractory period had passed and we were ready to scramble our brains with another viewing. It had already become ritual to us, long before I’d ever seen the film in a theater full of obnoxiously hooting and hollering film geeks.
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