Starsky & Hutch Was the ABC Movie of the Week Pilot Factory’s Most Successful Show

From 1969 to 1975, ABC put out weekly films. They functioned as TV pilots, testing grounds for up-and-coming filmmakers, and places for new and old stars to shine. Every month, Chloe Walker revisits one of these movies. This is Movie of the Week (of the Month).
The majority of ABC Movie of the Week productions were standalone films. Roughly a third, however, were feature-length TV pilots. Airing these pilots during that slot both allowed the network executives to gauge the popularity of their potential new projects by testing them on a huge audience, and let the network sell advertising on the pilots they’d already shot, which would perhaps otherwise have gone unaired.
Although these MOTW pilots were born of business savvy, they had to undertake a daunting creative balancing act. They had to work as satisfying films in their own right, while also making the TV audience want more—more time with these characters, more adventures like the one they’d just watched. Thanks to the trickiness of that tightrope walk, only a fraction made it to series, and of those, an even smaller number lasted long enough to leave any sort of cultural impact. This select group included Kung Fu, Alias Smith and Jones, The Six Million Dollar Man and the cream of that particular crop, Starsky & Hutch.
The movie opens in the middle of the night, with a couple of men chatting about John Wayne. They’re clearly waiting for something. Suddenly a car–tomato red, with a distinctive white stripe–pulls up. There’s a young couple inside, laughing and smoking.
The men get out of their car and mow the young lovers down in a hail of bullets.
Next, we meet our detective duo, out for another shift roaming the (fictional) streets of Bay City, California. At first it seems like a normal day on the job, yet as the shift progresses, Starsky (Paul Michael Glaser) and Hutch (David Soul) notice that the petty crooks they see day after day appear surprised to see them. Unsettled, the pair interrogate a group of minor felons and discover that they were meant to have been whacked the day before.
When Starsky and Hutch return to the station, and see that tomato-red car–identical to Starsky’s–with a fusillade of bullet holes in the front window, they recognize just how much danger they’re in. But from whom? And why?
Starsky & Hutch started life as a two-hour screenplay by William Blinn, written while he was working for famed TV producer Aaron Spelling, based on a New York Times article about two cops who only worked at night. Thanks to the technical difficulties surrounding shooting solely after dark, the project lay dormant for a long while, until Spelling suggested a rethink. The screenplay was retooled for a 90-minute time slot (which, as we know by now, is 70-ish minutes plus ad breaks), and the night element eradicated. The pilot for Starsky & Hutch was born.
While we are hardly lacking for cop shows and movies these days, in the 1970s, both the air waves and the cinema screens were positively flooded with them. Kojak, The Streets of San Francisco, The French Connection, Columbo, Hawaii Five-O, Dirty Harry, Serpico, Ironside, The New Centurions and many, many others all presented varying views of crime and justice, doled out by cops who ranged from lovable to terrifyingly corrupt. In such a saturated market, new police productions really needed a certain something to make them stand out.