The Average Trump Voter is Not the Alt-Right, and They Must Be Allowed to Change Their Minds
Photo courtesy of Getty
Thanks to BuzzFeed, there is an extended transcript of Steve Bannon speaking to a Vatican conference in 2014 making the rounds online. Reading Bannon’s comprehensive vision for the world, the intellectual framework underpinning Trumpism comes into much clearer focus.
In fact, Bannon’s comments read like a polished version of a Trump speech, which should tell you a lot about Trump’s source material (and his curiosity and rigor). What’s difficult for the average reader, and I believe what was difficult for many voters, is that Bannon, and so by extension Trump, speaks in heavily coded language—and with a very effective rhetorical strategy.
At this point, it’s important to make a distinction between the obviously racial attacks Trump made during the course of the campaign—on Judge Curiel, the Khan family, his comments about Mexican immigrants, and the Muslim ban—from the seemingly dry, boring language that made up large chunks of his stump speeches. The headline-grabbing comments are so direct it’s easy for most people to disavow them. And this is something reporters who covered Trump’s rallies would repeatedly share. People in attendance often felt like Trump needed to “tone it down” or that he “crosses the line” too much for their liking.
Think of these easy to identify racist comments from Trump as the opening salvo in a negotiation. They’re terms he knows most people won’t readily accept (and that will excite a few). Once they were out there, though, Trump was allowed to bargain down his comments during those dry and boring sections. He could “clarify” or reframe each and every comment into a broader, more palatable context. All the while, he never moved off of the underlying thesis. He simply used different vocabulary.
The vocabulary he used, it needs to be said, is almost synonymous with a very mainstream or orthodox conservative worldview. This is where we need to go back to the Bannon speech, because it provides foundation for Trump’s ideas and the language he uses to describe them.
But it’s wrong to take Bannon’s working definitions of the conservative vernacular found in the speech-text at face value, which is what I fear millions of Americans did during the campaign when Trump parroted them so effectively. Instead, it’s paramount to filter Bannon’s language through the alt-right’s glossary of terms and ideas. Remember, his website, Breibart.com, embraces this alt-right label willingly.
Now, ask yourself, what typical voter—even a vigorous and enthusiastic voter—is going to soldier through the backwaters of what was, heretofore, a fringe online movement to contextually understand the code words and dog-whistling of someone who was a behind the scenes influence on the Trump campaign? Especially when they hear a message like this:
“…That capitalism really generated tremendous wealth. And that wealth was really distributed among a middle class, a rising middle class, people who come from really working-class environments and created what we really call a Pax Americana. It was many, many years and decades of peace. And I believe we’ve come partly offtrack in the years since the fall of the Soviet Union and we’re starting now in the 21st century, which I believe, strongly, is a crisis both of our church, a crisis of our faith, a crisis of the West, a crisis of capitalism.”
This is bread-and-butter conservative hermeneutics and will speak, reassuringly, to almost every regular evangelical church-goer and church leader in the country. Trust me, these are my people and this is a batting-practice fastball. I don’t need exit poll data for validation. Trump used these themes over, and over again on the trail for this very reason.
The trouble is that, through Trump, Bannon so easily speaks to both mainstream conservatism and the alt-right simultaneously. Take this excerpt for example where Bannon is speaking about Breibart’s coverage of far-right political movements:
“Look, we believe — strongly — that there is a global tea party movement. We’ve seen that. We were the first group to get in and start reporting on things like UKIP and Front National and other center right. With all the baggage that those groups bring — and trust me, a lot of them bring a lot of baggage, both ethnically and racially — but we think that will all be worked through with time.”
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