TikTok has been everyone’s go-to social media platform in 2024. Whenever something big happened, TikTok users knew they would find more information or at least a dozen memes on the platform.
TikTok has also been much more than just an instant news source. It is a place where people can show off their unique creativity and communicate with followers worldwide. It is even one of the most lucrative platforms for those wanting to make money globally.
If you want to reach a global audience on TikTok and get your share of income, you can. But, it is important to address the inevitable challenges first. One of the most significant obstacles you will encounter is TikTok’s geo-blocking mechanisms.
Why Does TikTok Have Geo-Blocking Features?
TikTok’s geo-blocking features mean that your content will be shown primarily to users within your country or even your region. The idea is to build a local following first. However, this can become problematic if you are trying to build a global audience.
If you find that your audience is mainly local, there are strategies and tools you can use to break the geo-blocking boundaries. This will allow you to share your content with the world.
How Does TikTok’s Geo-Blocking System Work?
TikTok uses signals to determine who will ultimately see your content. These signals include:
- Your device location. The TikTok algorithm can track the location where your videos are uploaded. It then matches your posts with viewers in the same region.
- Language. The app also favors showing videos to users in their preferred language. The primary language of a specific region is also a factor.
- Engagement. The TikTok algorithm also assesses which accounts interact with your videos. This way, it has a foundation to work with when finding audiences for future videos.
These elements create TikTok’s geo-blocking effect, which is what keeps your content out of reach by global audiences.
Why Does TikTok Geo-Block Content?
TikTok’s geo-blocking feature is more of a deliberate design choice than anything else. The platform is built around the user experiences. For TikTok, this means showing users content they can relate to – essentially meaning content that fits their culture and language.
Moreover, TikTok is constantly looking for ways to reduce server strain. Keeping videos local, so to speak, ensures that the servers work better and that video playback is smoother.
It is also true that TikTok advertisers often target local audiences. This also aligns with TikTok’s tendency to localize content distribution.
Reaching a Global Audience Despite Geo-Blocking
Despite these restrictions, you can reach a global audience on TikTok.
1. Use a VPN
A VPN masks your location to appear as though you are posting from any selected country worldwide. Many TikTok users rely on a VPN to get their content in front of a global audience.
Ideally, you want to use a selected VPN country alongside targeted hashtags and captions on your videos. This will make your content relevant to the new region.
Do not use a VPN to spam people in another country. If you do this, the TikTok algorithm will notice, and you may get shadowbanned.
You should also post consistently and ensure your videos are high-quality. If you only post once a month and your videos are blurry, the algorithm will see it as a red flag.
It is important to note that if you over-rely on a VPN, you will likely disrupt your TikTok analytics. This will confuse the TikTok algorithm about your primary audience, which can cause problems with your content distribution.
2. Create Location-Specific Content
If you do not want to use a VPN, you can try to shape your content so that it appeals to an international audience. Doing this will take a lot more effort than just installing a VPN.
You must research trending themes, challenges, and sounds in the target region. You will likely also have to use captions and subtitles in the local language (if it is not English).
Doing this will make your content more accessible and show your audience you are truly interested in connecting with them.
3. Use TikTok Ads
To promote a brand internationally, you should use TikTok Ads Manager. This feature is a paid option but is highly efficient in getting content in front of a global audience.
You can use:
- In-feed ads. These appear in users’ feeds and blend with organic content.
- Branded hashtag challenges. This type of ad encourages users to participate in your challenges.
Do not spend your entire marketing budget on TikTok ads if you have not used this feature before. Use a small chunk of your budget first and see how it goes.
4. Establish International Collaborations
If you can establish partnerships with content creators from other countries, you can automatically introduce your content to new audiences.
TikTok users love collaborations, which means you will have a new audience and a higher chance of your content going viral.
You can use TikTok’s search function to find content creators in your niche. Make sure that you engage with their content first to see if it is a good fit.
5. Do Not Ignore Global Challenges and Trends
Trends are a major part of the TikTok universe. If you want to click with an international audience, you must participate in both trends and challenges. For instance, you can join challenges tied to memes, music, or upcoming events (think Wicked).
While you are at it, you should also be using trending hashtags for your target region. These and branded hashtags should form part of every challenge and trend video.
6. Use Diversified Hashtags
While we are on the hashtag wagon, remember to include localized and global hashtags for your videos. For instance, if you want to post something that ties into the Wicked movie, use things like #WickedWorld and #WickedJapan.
These are just examples you can modify for your content and region as you see fit.
What Not to Do When Expanding Your Content Globally
These strategies can and will work, but several factors must be considered. Firstly, your audience will lose interest if you go overboard with the hashtags. Too many hashtags can make your content seem spammy. Go with three to five at most, and ensure they are high-impact.
Very important – you cannot ignore local sensitivities. There is no sense in trying to make fun of a region’s culture or traditions. Instead, always be respectful if you want to win the favor of your selected international audience.
It is also crucial to post consistently. If you do not put in the effort, your content will become irrelevant to your target audience.
Consider TikTok Growth Services as a Permanent Workaround
The above-mentioned strategies work well but can only get you so far. If you want a more permanent workaround for TikTok’s subtle geo-blocking features, investing in TikTok growth services is best.
You get followers, views, and engagement when you use a TikTok growth platform. Plus, you can get these within the region you prefer. It is one of the easiest ways to establish a presence in a new market.
Investing in TikTok Growth Services
TikTok growth websites aim to connect your content with your target audience. Two of the most reputable platforms offering services like this include Celebian and Blastup. These platforms provide likes, views, and followers for TikTok from the U.S. to help content creators reach wider global audiences.
1. Celebian
Celebian is a trusted TikTok growth platform where you can buy followers, likes, and views. Celebian focuses on high-quality engagement on TikTok profiles provided by real TikTok users.
Using this simple strategy, Celebian can help you gain exposure throughout TikTok’s most competitive markets. The platform can also help boost your social proof, which is important for attracting organic viewers.
Celebian’s website is user-friendly, allowing you to customize your growth package easily based on your needs. If you want to expand your reach in the U.S. market and beyond, Celebian is a highly accessible option.
2. Blastup
Blastup is also regarded as an authority when it comes to TikTok growth services. Catering to businesses and individuals across the U.S. and Europe, Blastup’s TikTok services include views, likes, and followers from the U.S.
This makes Blastup an excellent choice if you want to:
- Enhance your content exposure in the U.S.
- Promote your content strategically.
With U.S.-based followers, your videos will gain the traction you need in tough American markets. It will also be easier to align your content with local trends and boost your videos’ discoverability this way.
Why Choose TikTok Growth Services?
Using the services provided by Celebian and Blastup offers several advantages. Firstly, you will find it easier to reach audiences in regions where you want to establish a presence.
When you buy a follower package from either platform, you accelerate organic growth on your TikTok profile.
A higher follower count prompts the algorithm to make your content more visible. The more engagement and followers you get via a TikTok growth platform, the more the algorithm will promote your content.
Furthermore, Celebian and Blastup will save you time and effort. Building an organic audience from scratch is incredibly difficult, even if you have years of social media experience.
So, instead of holding thumbs and trying to build a following in each of your target markets manually, these growth services provide you with a much faster solution.
When you pair these services with region-specific content and trends, you can instantly maximize your impact on TikTok. For example, you automatically boost visibility if you get U.S.-based followers from Blastup and use trending sounds and hashtags in your videos.
More Reasons to Use Celebian and Blastup
Besides helping you create a TikTok presence in other regions, Celebian and Blastup offer many other benefits.
- High-quality engagement. You will only get real followers, likes, and views supplied by real TikTok users.
- Customizable packages. You do not automatically have to buy the most expensive package. You can start with 50 to 100 followers for a few dollars.
- Improved credibility. If you build a high follower count from regions like the U.S., your profile will likely be marked as ‘influential.’ This can help you attract valuable partnerships and collaboration opportunities.
- Secure payment options. Both Celebian and Blastup use encrypted payment options to keep your information safe. Your payment information is not stored or kept.
- Round-the-clock customer support. Both platforms offer exceptional customer support should you experience technical difficulties.
You can penetrate new markets by making the most of what these platforms offer. You will also be able to build an unshakable foundation for long-term success on TikTok.
FAQs
Why does TikTok limit video reach based on location?
TikTok’s geo-blocking features prioritize content for audiences within a specific region. This measure allows audiences to see content that interests them, creating a personalized experience.
How can I get my TikTok videos in front of a global audience?
There are several ways to get your videos to a global audience. This includes using a VPN and creating region-specific content for your target audience. You could also partner with international creators. However, the most effective way to reach an international audience is using TikTok growth services provided by websites such as Celebian and Blastup.
Is it safe to buy TikTok likes and followers?
Yes, it is safe to buy from reputable platforms such as Celebian and Blastup. Reputable providers offer real followers, likes, and views, which will not violate TikTok’s guidelines.
It is important, however, to use growth services to supplement organic growth efforts.
Will buying TikTok likes and followers affect my profile’s engagement rate?
Yes, it can affect your profile’s existing engagement rate. For instance, a higher follower count increases your chances of attracting organic engagement.
This is also why platforms like Celebian and Blastup only provide real followers, so they can interact with your content.
The Paste editorial staff was not involved in the creation of this content.