Through Cancellations and Streaming Glut, Caring About TV Has Become a Heartrending Chore
Can TV recover from its greed-driven audience alienation?
Photos Courtesy of Prime Video and Netflix
Rule one of being an executive: never agree to a pay cut. It’s a key truth to understanding why, unless you exclusively watch two or three shows per annum, you probably had to bid a premature goodbye to a TV show you loved, liked, or even half-watched this year. No one is safe, and with networks refusing to disclose streaming ratings despite the best efforts of both the WGA and SAG-AFTRA, recently bereaved audiences have been more inclined to read into the Wall Street mechanisms that support (or more accurately, supported) the streaming empire.
The bottom line is that the streaming we once knew is dying, quickly, and networks’ first port-of-call seems to be canceling ongoing shows, prematurely ending them, or removing them entirely from streaming services. As Josef Adalian wrote, “it’s about writing down millions in amortization costs these titles would have incurred in coming years.” The even bottomer line is that these choices aren’t strictly necessary, consumers and artists do not need to be adversely affected by the gambling of conglomerates and executives. A fleet of people could agree to make less money.
Obviously, there’s no way this would solve the systemic rot that’s the current backbone of the industry, nor would it magically bring back 1899, Firefly Lane, A League of Their Own, The Spiderwick Chronicles, Winning Time, Shadow and Bone, Lockwood and Co., or poor, sweet Agent Elvis. But it’s the principle that matters—no reshuffling of books (and by extension, destabilization of ordinary people’s jobs) will solve the root cause of the streaming nightmare we’re in—only a full redressing of unregulated capitalist greed. But instead, they cancel.
There are many different factors that go into a show’s cancellation (Has it been mutually agreed upon by creatives and executives? Did the show bomb in ratings and reviews? Were they permitted a wrap-up final season or special?), but they largely fall into two categories: loud and quiet. The loud ones arrive with a shockwave, with an amplified online reaction from fans, and sometimes generate enough ripples to warrant the odd op-ed. Often, there’s a throughline to these canceled shows—look at A League of Their Own, GLOW, Minx (now resurrected at Starz), three female-oriented shows, sometimes with queer storylines and themes.
It’s perhaps naive to expect any differently, but there’s no consideration that the television landscape is better for having (well-received!) shows like this, even if they aren’t setting the TV landscape on fire with each successive season premiere (not that we’ll ever know, because their ratings elude us). If buzzy, mainstream, and star-led shows like these can’t even guarantee a reasonable lifetime, what does that say to diverse storytellers about how valued their voice is beyond the barest and simplest of representation?
Then there’s the quiet cancellations, when the hiatus between seasons—which has already become outrageously elongated—stretches on for a damning amount of time, and fans start to abandon expectations of hearing positive updates. If you’re lucky, maybe the show creator will confirm what you most feared in the press cycle for their next project. Sometimes actors are as in the dark as us!
The extended, ominous wait for confirmation puts audiences into a state of mourning without hearing someone’s dead. It’s become clear that it doesn’t matter if your show made an impact online, or if it got terrific reviews, or if it ended with the most tantalizing, cliffhanger of the year, or even if you were once hailed as “the next Game of Thrones,” if the magic spreadsheets deep in corporation backrooms don’t add up, you can be swiftly extricated from all known reality. Your favorite show of the year may be being canceled at this very moment.
(Sidenote: it’s very hard to cancel brand-affiliated shows because of the role that TV now plays in cinematic universes and the value IPs hold to companies even when audiences aren’t invested. So, unfortunately, there will be Marvel shows until we’re dead and buried—Disney needs these shows to exist more than we do.)